Started just over 4 years ago in 2017 by founders Giovanni Pino and Ellie Vaisman, Sourci imported over $100m of consumer goods in the last 2 years alone. Here's how we worked with Bach to manufacture their eyewear range and take the brand from strength to strength.
Bach Eyewear.
Where Fashion & Safety Meet.
Manufactured in China.
Bach Eyewear set out to change the way the trade industry sees eyewear. The goal was to design and create a range of protective sunglasses that could be used in everyday life but that also met Australian AS/NZ Safety Certification making them safe for any tradie to wear on any job site. With Sourci's help over 9 months of product development, sampling and production, we finally had the first drop of Bach Eyewear and they look incredible, see for yourself!
Several months later we had a finished product that Simon was beyond happy with. Sourci then organised independent testing of the glasses at a third party testing facility to ensure they complied with the required AUS/NZ Safety Standards.
Here's how we made amazing happen for Bach Eyewear.
Fast-tracked Sampling & Production
Bach Eyewear's goal was to launch in early 2021, with Sourci's team aligning with the perfect manufacturing partner, we estimate that we were able to save 4-6 months of development time by producing multiple components of the glasses at the same time through separate manufacturing partners, and consolidating them through our primary factory - this produced samples in half the time and saved 2 months of additional manufacturing time.
With Simon's full focus now on marketing, he was able to create and execute an explosive launch campaign, and create magical momentum.
Successful E-commerce founders are marketing and selling extraordinaires. They don't need to get bogged down dealing with product & supply chain - leave making amazing products to the experts and thrive with full focus on your growth.
It's time to see the world through a beautiful new lens.
Want a pair for yourself? Visit their website here.