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Started just over 4 years ago in 2017 by founders Giovanni Pino and Ellie Vaisman, Sourci imported over $100m of consumer goods in the last 2 years alone. Here's how we worked with Vush to help develop their first custom sex toy range and take the brand from strength to strength.

Vush Stimulation.
Inspired locally.
Manufactured in China.

Vush Stimulation is a rapidly growing Australian E-Commerce brand that started in 2018, and saw incredible success thanks to some great marketing, and the self-love wave that has thrived over the past few years. Vush engaged Sourci to assist in developing their new and innovative range of vibrators that would take the self love world by storm.

Fast-forward to 2021, with Sourci's international expertise, a manufacturer was chosen that enabled the development of our initial highly successful range of Vush's bespoke designs, and accomplished an industry blasting defect rate of <1%, and even 24-month manufacturer warranties – unheard of? We know. Vush has complete control & visibility over its supply chain.

Here's how we made amazing happen for Vush.

product range
hours of work
defect rate

Industry leading defect rate


There is never going to be a situation where there are zero defects in your manufacturing. Human beings, machines, and human-designed systems are never precision perfect. What's important is working with the most suitable manufacturing partners for your brand, taking into account size, scale, turnaround times, machinery, service level, and after sales service. We can confidently say that Vush’s entire new range of dazzling toys are produced at the best manufacturing facility in the world, suited to their needs.

Relationship – Native speaking Sourci team members delight & build relationships with factory merchandisers.

Contracts – Industry leading contractual terms, for a mutually respectful, highly professional business relationship with suppliers.

Audits & QC Inspections – We frequently and randomly perform independent inspections on factories and finished goods for ultimate consistency of supply.

Speed – Cutting standard product development time in half, with a team of 50+ dedicated product specialists.

We heart control.

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How our sourcing wizardry improved speed-to-market by 6 months+


With issues in communication, time zones, and of course the right experience we can regularly find a disconnect between an Australian scale-up brand, and their manufacturing partners overseas. Sourci bridges that gap - and makes you feel like your manufacturer is right here.

Our Melbourne team sat down with the team at Vush, conducting regular in-person meetings, reviewing and refining prototypes & iterations, to bring entirely bespoke, fully customised range of adult toys to life at half of the time that it takes most brands.

No language barriers, and a truly global partner creating magic by your side.

Product development can take anywhere from 12-24 months when you don’t have teams dedicated to it across 9 countries, and the end result is rarely half as ideal as originally envisioned. This new dream range ticks all of their boxes, with:

  • Medical Grade Silicone (Highest level available)
  • Unique customised shape / form
  • Custom vibration sequences (50 options)
  • 24 Month Manufacturer Warranties

We also improved efficiencies with custom packaging suppliers, fully integrated their stock with our logistics partners, negotiated competitive pricing.

You're in charge here.

Cardi B featured Vush's new Majesty in her music video clip, so it's clearly something special to 'wap' about.
Check it out here
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